Notice at collection

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The purpose of this ‘notice at collection’ is to provide information about the categories of personal data that Insight 84 may collect, and the purposes for which the personal data will be used. If you would like additional information about our use of personal data, and the rights you have, we encourage you to read our full privacy notice, which is available immediately below and by clicking here.

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Personal data we may collect:

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• Personal identifiers, such as your email address and postcode;

• Demographic data, such as your age, gender, and general economic and household information;

• Information you share with us when you participate in surveys and other research activities – this information could be in the form of survey responses, data passively collected from your device, or data you have chosen to upload;

• Video and audio recordings of any qualitative (in-person) research you agree to take part in;

• Any personal data that you may provide about yourself when you communicate with us;

• Device and browser “metadata” (an audit trail of your device and browser use, which is collected automatically when you interact with us);

• Information through the use of cookies and similar technologies

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We use personal data for a range of business purposes, including to:

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• Register, authenticate and administer your account;

• Select and invite you to participate in research activities;

• Credit you with points and rewards related to your participation in research opportunities;

• Produce anonymous research for our clients;

• Create and publish interesting articles and other public content using aggregated data;

• Develop and improve our services;

• Respond to you when you exercise any of your rights relating to the data we hold about you;

• Detect and prevent fraudulent activity; and

• Perform sanctions checks.

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Personal data we sell or share:

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In addition to the uses described above, we may also share your data, such as survey responses, with partner organisations. By matching personal details (such as your name, email address and postcode or a unique identifier) or online identifiers (such as cookie IDs) to their own data, our partners can use your data to –

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• Create and improve their products and services; and

• Create audiences, via a process called lookalike modelling, for advertisers to target with more relevant communications.

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​We will not share or sell your data to any third party for marketing and promotional purposes​

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We will only share your data in this way if you have explicitly given us your permission. Even if you do give your permission, you can change your mind at any time on the Permissions page in your Insight 84 Account.

You can find out more about this, including information about our partners and how they use your data, in the ‘Our use of personal data for advanced research and modelling’ section within our full privacy notice.

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How long we’ll keep your data:

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We will only retain your personal data for as long as we need to in order to fulfil the uses described in our privacy notice, or until you exercise your right to erasure (which is explained in the section about Your rights).

In practice, this means that we’ll keep most of your personal data for as long as you are a member of YouGov, because we use it to provide you with a great research experience, such as when we use the information you provide us in a survey to select and invite you to participate in our research opportunities that are relevant to you. We will, however, delete some types of data after a much shorter time. For example, if you participate in any qualitative research projects, we will delete any video footage as soon as it is no longer needed by our researchers to complete the project.

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You have certain rights in relation to your personal data:

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These rights are set out in the ‘Your rights’ section of our full privacy notice. You can review and change (i.e., opt-out of) any consents you have given us relating to the sale or sharing of your data you can at any time in your Account page.

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Our full privacy notice:

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Our full privacy notice is available immediately below, and can be accessed by clicking here.

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Introduction

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As a global data company and provider of research insights, we take privacy and data security very seriously, and believe that everyone’s personal data should be handled responsibly and ethically. We know that without the trust of everyone who participates in our research, we could not produce the research that helps our clients make better decisions.

We’ve tried to make this notice as easy to read as possible, but if anything is unclear, please contact us at dataprotection@insight84.com, and we’ll be happy to clear it up.

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What this notice covers

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As an organization that relies on the use of personal data, Insight 84is responsible for collecting and using your data in a responsible and secure way, and that starts with clearly telling you how we collect, use and protect your personal data. This notice sets out:

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• The personal data we may collect from you;

• How and why we use your personal data;

• Why we may share personal data within YouGov and with other organizations; and

• The rights and choices you have when it comes to your personal data.

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Insight 84 is made up of a number of companies, each of which separately controls the data provided to it by our members, and those who otherwise participate in our research opportunities. If you are a user or member who registered, Insight 84 LLC (referred to as “we”, “us”, “our” or “Insight 84”) is the controller of your personal data. This means we choose why and how that data is processed. We are based in Terre Haute, Indiana.

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Personal data we collect

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In this section we explain what personal data we may collect when you become a Insight 84 member or otherwise participate in our research, as well as data that we may collect from other sources

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Data that we collect from you

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When you join Insight 84 or take part in our research, you provide us with the data that powers our business. While there are certain data that you must provide in order to use some of our services, such as account details when you join Insight 84, you control how much data you share with us. Whether you only want to participate in certain research opportunities, or all of them – it’s your choice (although please note that refusing to provide certain information may impact your ability to join Insight 84and take part in research opportunities).

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If you are required to have parental permission to participate with Insight 84, you confirm that by participating with Insight 84 you have that permission and will provide us with evidence of that permission where required.

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When you register with Insight 84, we collect:

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• Contact details, such as your name, email and postcode

• Demographic data, such as your age, gender, and general economic and household information

• Your account login details (or "account name"), which will be your email address

• Referral partner IDs, if you arrived on our website by clicking a ‘Join Insight 84’ advertisement online, or a link in an email from one of our recruitment partners (we pass these IDs back to our recruitment partners to track and improve their effectiveness and to pay them)

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When you participate in research opportunities on our website we collect:

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• Information you proactively share with us about who you are (for example, information about your lifestyle, job or education), what you think (for example your opinions on topical issues, companies and brands) and what you do (for example what shops you like to shop in, what TV shows you have recently watched, or what kind of things you own)

• Device and browser “metadata” (basically an audit trail of your device and browser use), which is information that is collected automatically when you interact with us. Metadata includes your IP address, the make, model and operating system of the device you have used and browser type

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If you have been invited to participate in online or in-person qualitative research, we collect:

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• Your opinions on the topics that the research is exploring

• We may also video and / or audio record these interviews with you, but in such cases you will be given full information about the research project and the opportunity not to participate

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When you use our website or use our mobile apps, we collect:

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• Information through the use of cookies and similar technologies (click here to go to the section about the data we collect using cookies)

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When you contact us or interact with our website or social media pages, we collect:

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• Any personal data that you may provide about yourself, including your name and contact details and the conversation history of our communications with you

• Any comments you make on our website or social media pages, and whether you have chosen to ‘follow’ any other Insight 84 member on our website

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Sensitive personal data

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Some of the data that you provide us may be considered to be ‘sensitive’ under applicable data protection laws. For example –

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• When you create your Insight 84 account, you will provide us with account login information;

• When you participate in our surveys, we may ask you to provide information about your racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, health, sex life or sexual orientation, and trade union membership.

• If you have previously told us that you have a child or children in your household, we may ask if they are willing to participate in one of our surveys.

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We use this information in the same way we use other information we collect (as described in the Personal data we collect section), but the law may require that we have your consent to collect and use it. We obtain consent by –

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• Providing clear information about the sensitive data we collect and how we use it. This information is provided in this privacy notice and within our surveys (in the form of the introduction pages, the questions and the answer options).

• Giving you choice about what information you share with us. You always have complete control over the surveys you participate in and the questions you answer. Should you decide to share sensitive data you will do so by taking a clear, affirmative action, for example by ticking a checkbox, clicking a button, or typing words into a text box.

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Personal data collected from other sources

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We may also use personal data you have shared with us to derive additional information from other sources:

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• Public sources: for example, we may compare your postcode against public registers to determine that you live within a certain catchment area for a particular local authority or electoral constituency. We may also use public APIs (which allow two applications to talk to each other) to obtain data from public websites, for example, Twitter and YouTube . Much of this information is non-personal, but it may include social media handles, and associated public posts or comments (but never private posts or account information).

• ​Acquisition partners: if you decide to register with an organization to receive opportunities from companies like Insight 84, that organization will pass your name and contact information to us so we can contact you about joining Insight 84 .

• Our clients: who may ask us to combine your data, such as your survey responses, with information they already hold, so they can use the combined data to perform more detailed analysis. We will only agree to do this if we are sure that our clients will not be able to identify you from the combined dataset, or if you have given your consent to be identified.

• Segmentation partners: we may purchase data from companies which help us to categorize our members’ data into groups or ‘segments’ based on a classification of consumers devised by the segmentation partner. We add the segment information we purchase to the data we hold about you (click here for more information about how we share personal data with these companies to add these segments to our own data).

• Other companies that sell data: we may purchase data from companies that sell certain types of data that are valuable to us. In these cases, we will either match the data ourselves, or will ask these companies to match the data on our behalf. As with our other service providers, we have contractual safeguards in place to ensure that these companies delete the data once the match has been completed, and they do not disclose or use the data for any other purpose.

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You may still receive invitations to participate in our research activities if you have not joined Insight 84. In these cases we will have received your email address either from a client, or we’ll have acquired it from an organization that maintains databases of contact details so that companies like Insight 84 can contact you. We only send emails where we are permitted by law to do so and have obtained guarantees from those companies providing the email addresses that the recipient (that’s you) has agreed to receive third-party (e.g. from Insight 84) communications, and we will always tell you where we’ve got your details from and give you the option to opt-out of receiving further emails from us free of charge.

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Rewards program (Notice of Financial Incentive)

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When you join Insight 84 we will use the information you provide us to create your Insight 84 account. You may be asked to sign up for your rewards account that is administered by a third party. We award “points” for completing surveys and other research opportunities that you are invited to participate in. The number of points awarded for each completed activity will depend on a number of factors, such as time required and the volume and/or type of information you will be asked to provide.

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Once you have reached the minimum number of points required you may redeem your points for cash, gift certificates or other rewards that we may offer. You can withdraw from the rewards program by no longer participating in Insight 84 surveys, and / or deleting your account (see the ‘Your rights’ section for more information).

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Additional information about Insight 84 rewards program is included our Terms & Conditions of Use.

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How long we’ll keep your data

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In this section we explain that how long we keep your personal data depends on how it is used

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We will only retain your personal data for as long as we need to in order to fulfil the uses we describe in the following section, or until you exercise your right to erasure (which is explained in the section about Your rights).

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In practice, this means that we’ll keep most of your personal data for as long as you are a member of Insight 84, because we use it to provide you with a great research experience, such as when we use the information you provide us in a survey to select and invite you to participate in our research opportunities that are relevant to you. We will, however, delete some types of data after a much shorter time. For example, if you participate in any qualitative research projects, we will delete any video footage as soon as it is no longer needed by our researchers to complete the project.

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How and why we use your personal data

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In this section we explain how and why we use your personal data, and the choices you have over how your data is used

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Our use of personal data for basic market research

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We use the data that you share with us, or that we receive from the other sources mentioned above, to give you the best experience possible, and to provide useful research for our clients. The uses we describe below form the basic agreement we have with our members.

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For each of these uses, we process your personal data on the grounds that our processing is necessary for legitimate interests we pursue as a business, namely that our business relies entirely on the ability to use your personal data to produce research and insight for our clients. However, we rely on your consent for –

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• Using sensitive personal data (as described above);

• Sharing personal data with our clients or partners; and

• Collecting specific types of data from you (and we would always make clear at the time we ask for consent which data are involved and the purposes those data would be used for).

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We use personal data to…

 

For example…

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Register, authenticate and administer your account

When you register with Insight 84, we will use your email address and a pin code to create your account and authenticate your identity each time you log on, and your account details to help us to answer your questions when you contact us.

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Select and invite you to participate in research activities

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We’ll use the information you provide when you join Insight 84 and when you complete research opportunities, such as your postcode and demographic data, to invite you to participate in further research opportunities we think you’ll be interested in.

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Credit you with the points and rewards that you may be eligible for related to your participation in research opportunities

We will use your contact details to tell you if you have won a prize draw

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Produce aggregated and anonymous research

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We may combine your data, such as your survey responses, with data about other Insight 84 members and turn them into aggregated insights. We may show you these insights as you interact with us (for example, we may show you live statistics for questions you have just answered) or provide them to our clients and partners in the form of reports, statistical spreadsheets or dashboards, whitepapers or articles. These insights are anonymous, meaning it will not be possible to identify you personally.

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Produce anonymized but non-aggregated respondent-level data for clients

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We may provide our clients with spreadsheets that contain data that you have given us in a non-aggregated form. While these data sets are not aggregated, they do not reveal your identity and recipients are contractually bound to not attempt to re-identify the individuals who provided the answers.

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Create and publish interesting articles and other public content

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We use research data to write interesting articles that may be published on our website, or included in news articles on third-party websites. We believe that our data can be used for the greater good, and so we may publicly publish data sets that can be used by the wider research community. These data sets will never reveal your identity.

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Develop and improve our services

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We use research data to improve our research tools and methods, which helps us ensure that we are giving you and our clients the best possible experience. We may draw inferences from your data to create a profile about you reflecting your preferences, characteristics, behavior and attitudes.

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Respond to you when you exercise any of your rights relating to the data we hold about you (more information about the rights you have over your data is set out below)

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We will use your account information and internal identifiers to identify the data that is relevant to your request and respond to you.

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Detect and prevent fraudulent activity

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We use your IP address and other device and browser metadata to identify behavior that may be contrary to our Terms and Conditions, and we sometimes repeat questions during surveys to check for inattention or other indicators of poor-quality responses.

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Perform sanctions checks

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We will securely share certain personal data with third parties that perform sanctions checks (searches of government or international body sanctions lists) to reduce the risk of money laundering, terrorist financing, corruption, and other financial crime arising from our activities.

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If you don’t want us to make use of your personal data in any of the ways described above, sharing your data with YouGov and using our services is not for you – you should unsubscribe here, or contact us and ask us to do that for you. We need to use your data in these basic ways to be able to give your opinions meaning in the world, and to conduct the research that allows us to exist as a business.

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Our use of personal data for advanced research and modelling

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In addition to the uses we describe above, provided you choose to participate in this way, we may also share your data, such as survey responses, with trusted partner organizations. By matching personal details (for example your name, email address and postcode or a unique identifier) or online identifiers (such as cookie IDs) to their own data, our partners can use your data to:

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• Create and improve products and services, such as consumer segmentations, to help other organizations better understand the likely characteristics of their customers; and

• Create audiences for advertisers to target with more relevant communications and proposition. The advertising audiences are created by finding people in the population who have similar characteristics to you, via a process called lookalike modelling. We do not permit these partners to include the data they receive from us in the modelled audience, so you could only be included in an audience modelled from Insight 84 data if these partners already hold information about you.

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Even if you consent to us sharing your data in this way, you can change your mind at any time by clicking "unsubscribe" in your accounts setting at any time.

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You can also opt-out of online targeted ads by visiting the opt-out portals operated by the industry groups the National Advertising Initiative, the Digital Advertising Alliance or the European Interactive Digital Advertising Alliance. Please note that unlike the opt-out available in your Insight 84 account, the opt-outs provided by these groups will not prevent your data from being shared with our partners. If you wish to opt-out from your data being shared with our partners, please us the ‘Edit Settings’ button under the ‘Uses of your data’ section on the Permission page of your Insight 84 Account.

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Insight 84complies with the Interactive Advertising Bureau’s (IAB) Transparency and Consent Framework 2.2 (TCF), both as a Vendor and as a Consent Management Platform

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Our use of personal data to show you targeted advertising

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We think that online advertising could be much better. When you are a member of Insight 84 you’ll notice that some of our services will ask for your consent to show you personalized ads while you interact with us (for example, in our surveys or apps).

If you agree, these ads will be personalized based on the profiling data you decide to share with us, and you will be able to withdraw your consent at any time. Because the advertising happens within the Insight 84 system (meaning you will only see the ads on Insight 84 sites), the data we use to tailor these adverts is never transferred to any third-party advertisers without additional permission from you.

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Who we may share your personal data with

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In order to use your personal data in the ways described above, we may share it within Insight 84, with trusted third parties who provide services to us, and on rare occasions with clients (but only if you have specifically agreed to that). Here is some more information about the types of organization and what we may share with them:

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Our clients

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While our business is built on providing clients with anonymized research insights, on occasion, our clients may ask to combine your research data with their own data to obtain even greater insights or to improve their products or services. In such cases you will be asked if you are willing to provide certain identifying data (such as your email address or a social media handle) to our clients to enable this. Whether you share this data or not is completely up to you.

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Our service providers

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We work with trusted service providers that carry out certain functions on our behalf so we can provide our services to you.

These organizations process data on our behalf. They only have access to the personal data that they absolutely need to provide the specific service to us, and in all cases we have contractual safeguards in place to ensure that they do not disclose or use it for any other purposes. In some cases, these organizations (for example our payment processors) may need to process your personal data for their own specific purposes, for example to ensure they are compliant with regulations or laws governing their own sectors.

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Our service providers fall within the following categories:

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• Acquisition technology (helps us to attract people to join Insight 84)

• Providers of gift cards and other incentives (make it possible to pay or reward people at the appropriate time)

• Data collection technology (enables us to securely collect data submitted by research participants and others)

• Research technology (allows us to provide interesting and engaging research opportunities)

• Cloud & physical data storage 

• Data matching partners (that match our data to third-party data on our behalf)

• Web application firewall (protects web applications by filtering and monitoring HTTP traffic between a web application and the Internet)

• Communications platforms and technologies (enables us to communicate with our research participants and others)

• Online advertising (helps us to attract people to join Insight 84)

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Sanctions checks (reduces the risk of money laundering, terrorist financing, corruption, and other financial crime arising from our activities)

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Our segmentation partners

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Our segmentation partners create and sell consumer classifications that help companies understand the demographics, lifestyles, preferences and behaviors of consumers. This information is valuable to our clients, and if requested we will add this data to the insights we provide to them.

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To do this, we share certain personal data, such as your name, email address and postcode, so that our partners can match it against their own data and tell us which of their segments you belong to. As with our other service providers, we only share the personal data that our segmentation partners need to match our data to theirs, and we have contractual safeguards in place to ensure that they do not disclose or use the data for any other purposes.

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Our segmentation partners include:

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• Experian (from whom we receive Mosaic, FSS and Consumer View codes)

• Acxiom (from whom we receive Personicx codes)

• CACI (from whom we receive Acorn and Fresco codes)

• L2 Data (from whom we receive consumer data from)

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Other companies that sell data

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As described above, we may purchase data from companies that sell certain types of data that is valuable to us. In some cases, we will pass personally identifiable information to these companies to enable them to match these data sets on our behalf, and pass that matched data back to us. As with our other service providers, we have contractual safeguards in place to ensure that these companies delete the data once the match has been completed and do not disclose or use the data for any other purpose.

Other organizations

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These circumstances are unusual, but we may share personal data with other organizations if:

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• we have to share your information to comply with legal or regulatory requirements (or we reasonably believe that we need to disclose your information for such purposes);

• we need to share personal data in order to establish, exercise or defend our legal rights, including with our legal and other professional advisors;

• we restructure our business or if we buy or sell any business or assets we may share your data with the prospective buyer or seller;

• all or substantially all of our company assets are acquired by another party, your data will be one of the transferred assets

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How we store and protect your personal data

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We know how important it is to protect your personal data while we have it. This section describes some of the measures we take to ensure that it is kept secure

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We do everything we can to protect your personal data from loss or misuse, and from unauthorized access, disclosure, alteration and destruction. This section describes some of the measures we take to ensure that your personal data is secure:

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• We use data centers that have a high level of physical security measures to host and protect your data and our systems;

• We conduct independent penetration tests on an annual basis and are continuously scanning our systems and applications for vulnerabilities in our systems;

• We use encryption to secure your personal data whilst it is in transit using TLS and in storage using AES256 encryption;

• We allow access to attributable data (by which we mean data that directly identifies you) only to those Insight 84 employees and contractors who need it to carry out their job responsibilities, for example our support team to allow them to respond to you when you contact us;

• We make security the responsibility of all our employees and contractors and we train our staff to identify security risks and protect your data.

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Our website may from time to time contain links to and from other websites. If you follow a link to any of those websites, please note that those websites ought to have their own privacy notices and that we do not accept any responsibility or liability for those websites. Please check those privacy notices before you submit your information to those websites.

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Emails and notifications

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This section explains the choices you have when it comes to emails and notifications we may send to you

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We may contact you by email, SMS and/or web and push notifications to –

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• Invite you to take part in research opportunities: if you register with Insight 84, it is integral to your participation that we are able to send you emails and notifications inviting you to participate in research projects, which could be conducted online via survey, by downloading a mobile app, or in person.

• Tell you when your opinions have made the news: we use the information you give us when you take part in our research to write interesting articles that may be published on our website or included in news articles on third-party website, and we may email you to let you know when your opinions have featured in these articles.

• Encourage you to refer your friends and family to join Insight 84: we’ll send you a unique link that you can pass on to friends and family.

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For all the emails and notifications mentioned above, we rely on our legitimate interest in running our research operation – and ensuring that members are adequately informed about their account with us – as the legal grounds for this processing.

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Cookies and similar technologies

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We use “cookies” to improve your experience as you use our website. This section tells you about the cookies that we use, what they do and your choices when it comes to cookies

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Cookie List

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A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

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Strictly Necessary Cookies

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These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.    You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

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Strictly Necessary Cookies

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Cookie SubgroupCookiesCookies used

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account.insight84.comOptanonConsent , OptanonAlertBoxClosed , eupubconsentFirst Party

today.yougov.comsessionidThird Party

nr-data.netJSESSIONIDThird Party

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Performance Cookies

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These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.    All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

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Performance Cookies

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Cookie SubgroupCookiesCookies used

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account.insight84.com_vwo_uuid_v2 , ___utmvc , _hjIncludedInSessionSample , _hjIncludedInPageviewSampleFirst Party

insight84.desessionidThird Party

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script.hotjar.com_hjIncludedInPageviewSampleThird Party

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Survey cookies

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We use a first-party cookie called ‘pmx-tk’ to ensure that our survey system operates properly and allows us to provide a smooth survey experience for respondents. For example, if there is an interruption this cookie allows participants to resume a survey and to not be asked the same question twice. Because this cookie is vital for the operation of our survey system, we consider it to be ‘strictly necessary’ and therefore we will not ask for you consent before we use it.

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Partner cookies

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These cookies allow our partners to combine your data, such as your survey responses, with their own data using common online identifiers. Our partners use this data to create and improve their products and services, and to create audiences for advertisers to target with more relevant communications and propositions.

You can find more information, including how you can opt-out of this activity, in the ‘Uses of personal data for advanced research and modelling’ section of this privacy notice.

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Your choices when it comes to cookies

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Managing cookies via your preferences

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When you accessed this website you were presented with an alert that offered you a choice about whether to accept or reject cookies, with the exception of strictly necessary cookies (which are outlined above).

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If we’ve asked for your consent in a survey to use Partner cookies, you can change your consent setting by accessing the Permissions section of your Account page.

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Managing cookies on your device

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You can also choose how web browser cookies are handled by your device via your browser settings. If you choose not to receive cookies at any time, websites may not function properly and certain services will not be provided. Each browser and device is different, so use the following links to find information on how to manage cookie settings on certain browsers via the following links:

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• Cookie settings in Chrome

• Cookie settings in Firefox

• Cookie settings in Internet Explorer

• Cookie settings in Safari

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Your rights

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This section explains the rights that you have in relation to the personal data that we hold about you.

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Depending on the applicable data protection laws, you may have certain rights in relation to the personal data that we hold about you, which are designed to give you more choice and control over your personal data. These rights are explained below, and we will not discriminate against you for exercising any of these rights.

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These rights are available to everyone in the United States, regardless of what state you are in. If you choose to exercise a right, we will not remove you from our surveys or panels (unless your specifically request to be removed), impose a penalty or provide you, or suggest that you may receive, a different level or quality of services.

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Right

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What does this mean?

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The right to notice / information

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You have the right to be notified which categories of personal data we collect and the purposes for which data is being used. This information is included within the ‘Notice at collection’ and this privacy notice.

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The right to request access to personal data (or, the “Right to Know")

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You can request a copy of the data that we hold about you and related information (in a structured and machine-readable format), including:

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• The categories of personal information we collected about you;

• The categories of sources from which the personal information is collected;

• Our business or commercial purpose for collecting or selling that personal information;

• The categories of third parties with whom we share that personal information; and

• The specific pieces of personal information we collected about you.

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The right to request rectification of personal data

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You can ask us to correct any inaccurate data about you and to complete any incomplete data that we hold about you

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The right to request erasure of personal data

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You can request that we delete the personal data we hold about you

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The right to opt out of Insight selling or sharing personal data

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You can request that we not sell or share your personal data. We will only sell or share data with our partners (as described in the ‘Our use of personal data for advanced research and modelling’ section of this privacy notice) if you have previously given us your consent, and you can change your preferences at any time by –

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• Accessing the “Permissions” section of your Account page, or by clicking the “Do Not Sell My Info” button in the footer of our website, and selecting “No” under “Uses of your data”; or

• Enabling the Global Privacy Control (GPC) to automatically communicate an opt-out request. For a GPC request to work, you must have enabled the GPC on your device and be logged into your YouGov account.

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Please note that if you are not a Insight 84 member then we will not sell your data by default.

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The right to request information about personal data provided to third parties for marketing purposes

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Exercising your rights

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You, or a person registered with your State’s government whom you have authorized to act on your behalf, can exercise any of these rights by using the contact details below. We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights.

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Once you have submitted your request, we may contact you to request further information to authenticate your, or your authorized agent’s, identity (because we want to make sure it is actually you requesting your data) or to help us to respond to your request. Except in rare cases, we will respond to you within 1 month of receiving this information or, where no such information is required, after we have received full details of your request. While some rights apply generally, some are only available in certain circumstances, so if we feel that any right is not available to you, we will let you know along with the reason for our decision. You have the right to appeal our decisions in these cases.

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Email:

your.rights@insight84.com

Online: https://insight84.com/submit_a_ticket

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How to contact us

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If you have questions about this notice, or about how we collect, store and use personal data, you can contact us at dataprotection@insight84.com.

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If you have any questions, concerns or feedback of a more general nature, please contact us at https://insight84.com/submit_a_ticket

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Updates to this notice

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This notice was last updated on the date that appears at the beginning of the notice. While we reserve the right to change this notice at any time, if any material changes are made we will let you know via email or any other appropriate means to give you the opportunity to review the changes before they become effective.

If you object to any future changes, you may unsubscribe by going to your Account page and clicking ‘unsubscribe’, or request deletion of your account by emailing your.rights@insight84.com.